March 31, 2025 – Juventus are digging in their heels to keep teenage sensation Kenan Yildiz at the Allianz Stadium, despite a growing chorus of interest from Premier League heavyweights. With financial muscle from Exor and a shot at next season’s Champions League in their sights, the Bianconeri are pulling out all the stops to lock down one of their brightest stars. Here’s how they plan to fend off England’s top clubs.
A Star Ignites Under Tudor
Yildiz, at just 19, lit up the pitch with a jaw-dropping solo goal against Genoa on Saturday—his first under new boss Igor Tudor. It was a debut win for the Croatian coach, and Yildiz’s magic sealed a 1-0 victory, reminding everyone why Juventus see him as their future. But that brilliance hasn’t gone unnoticed. Manchester United, Arsenal, and Liverpool are circling, with super-agent Jorge Mendes reportedly stirring the pot for a big summer move.
Exor’s Cash Boost Changes the Game
Juventus got a lifeline this week with a €15m cash injection from Exor, their holding company—a figure that could balloon to €110m by summer. That money eases the pressure to sell prized assets like Yildiz, who’d fetch a hefty fee after his academy roots mean pure profit. Still, the real key is Champions League qualification. Without it, the financial hit might force their hand—but for now, Exor’s backing buys them time and leverage.
Plan B: Sell Others, Keep Yildiz
If push comes to shove, Juventus have a fallback. Tuttosport suggests they’d rather offload players like Andrea Cambiaso—linked with Manchester City—or Douglas Luiz before letting Yildiz go. The Turkish star’s resurgence under Tudor, after a rocky spell with Thiago Motta, has only hardened their resolve. “He’s got everything we need,” a club insider reportedly said, signaling their intent to build around him, not cash in.
Why Yildiz Stays Crucial
With eight goals and five assists this Serie A season, Yildiz is more than a prospect—he’s a game-changer. His flair and fearlessness fit Tudor’s high-energy style, and Juventus know losing him could stall their rebuild. As Premier League giants hover, the Bianconeri are banking on European football and a fat wallet to convince Yildiz that Turin, not England, is where his star can shine brightest.